DELIVERABLES
The deliverables translate research and strategy into practical design solutions. Below, you'll find campaigns, tools, and communication materials aimed at making student resources stigma-free.
MARKETING CAMPAIGN
The marketing campaign helps schools advertise their resources in a stigma free way.
The Posters use bold colors, large type, and approachable messaging to quickly capture attention in busy campus environments. They are designed to feel relatable rather than institutional, and help communicate resources in a way that feels accessible and stigma free. Easy to scan from a distance while reinforcing a strong, recognizable visual identity across the campaign.
Students receive an email directing them to the app signup landing page. It gives a brief overview of features, and provides a clear call to action to download the app.
The Student Resource Guide is a quickstart booklet designed
to help all students easily navigate some of the food and support resources available to them.
Social Media Posts are provided to schools as part of the marketing campaign package. The idea is for schools to edit with their own information, and post them to their own social media accounts.
VISUAL STRATEGY GUIDE
The visual strategy guide outlines the visual direction of the project, including the logo, typography, color, imagery, tone, and design principles used to create a cohesive and approachable brand system.
MATERIALS MATRIX
The materials matrix is an organized overview of the project deliverables, outlining how each piece supports the overall goals, audience, and communication strategy of the thesis.
