Social Media Posts

One of my deliverables for this project is a series of social media posts that could be deployed by a school to encourage students to use their food share (food pantry). I’m the first to admit that I am NOT a social media person. I’m what they’re calling a geriatric millennial. (No, I don’t know who came up with this term, I’m going to go ahead and blame Gen X). Like, I am so awkward and out of touch with this kind of thing that I am constantly googling slang terms so I know what my Gen-Z coworkers are saying. I use da bomb unironically. (Ok, no, that’s not true, I use it to embarrass other people.) I am actually writing this blog post in Microsoft Word. How’s this, Friendster was the last account I signed up for on purpose. (Not even MySpace. A friend signed me up for The Facebook so his mom could send me a recipe.) But know thyself, right? I do enjoy a good research session, so when embarking on the quest, I had to figure out what the kids are saying these days. I made a list of ideas (in a notebook, with a pen haha) and started searching out terms online to determine relevancy. 

Imagine my horror when I discovered that fre sha vaca do was indeed, no longer a thing. 

But this highlights the importance of research to know for sure you are actually communicating with your target audience, and not instead a bunch of geriatric millennials googling 6-7 and reminiscing about the sad downfall of Vine?

So you can imagine how nervous I was to begin the testing process for these posts…Thankfully, for the most part, they were surprisingly well received! As it turns out, coffee and existential dread is a universal combination that most people can agree is not particularly pleasant. Thank you so much to everyone who took my survey and gave honest feedback. I’m looking forward to continuing this journey through the use of motion video next…